Yes, it’s true. In the midst of the most exciting time of the year in college football, bitcoin is making its mark. What was previously called the Beef O’ Brady’s Bowl, will now be known as the Bitcoin St. Petersburg Bowl for the next three years. BitPay, one of the largest bitcoin payment service providers will serve as the title sponsor of the NCAA Football game, which will take place at Tropicana Field, the home of the Tampa Bay Rays. BitPay has been very successful since its founding in 2009, and with over 33,000 merchants, the company is playing a pivotal role in the mainstream adoption of digital currency. On December 26, 2014, The Bitcoin St. Petersburg Bowl will bring the digital currency to a monumental stage, bringing with it new fans to the sport and new fans of Bitcoin.
ESPN Events, a subsidiary of ESPN, made the announcement on Wednesday and the reaction from the Bitcoin community was very positive. Some individuals took to Reddit and proclaimed their appreciation for BitPay Executive Chairman, Tony Gallippi for continuously working to bring Bitcoin the currency and technology to the mainstream. ESPN Events owns and operates a large number of collegiate sporting events around the world and amounts to over 200 hours of programming, including 11 college bowl games, two Labor Day weekend college football games, and eight college basketball events. The company reaches approximately 64 million viewers and over a half-million attendees each year, which could mean big things for future adoption of an emerging technology like Bitcoin.
The sponsorship brings enormous possibilities to the bitcoin community and by sponsoring the event, BitPay is hoping to further promote interest in digital currency throughout the world, while also stimulating the bitcoin community around the bowl game. Sporting events like the Bitcoin St. Petersburg Bowl will create a fun and interactive way for existing and new users to get involved with bitcoin, most excitingly, in a collegiate sports setting. The attention that comes from the bowl game will most definitely be a giant leap ahead for the relatively young cryptocurrency.
It is likely that during the event, attendees will be able to learn about the basics of Bitcoin, purchase merchandise and perhaps put some digital currency in their Bitcoin wallets. The Bitcoin St. Petersburg Bowl is a great way to further spread bitcoin knowledge to many who are unfamiliar with digital currency’s advantages and possibilities.
The bowl game is in its first year of a new conference affiliation with the Atlantic Coast Conference (ACC) and the American Athletic Conference. Attendees of the Bitcoin St. Petersburg Bowl will be able to purchase tickets via Ticketmaster, in addition to being able to purchase tickets with Bitcoin. We have yet to see what ESPN and BitPay will roll out in terms of creating the interactive experience, but no doubt it will be big, and will likely solidify the role of Bitcoin in the future of sporting events and the payment space.
The BlueCoin Phenomenon
BlueCoin is very serious about their chosen theme. Taking cue from the cultural antics of the Dogecoin community, the founders of BlueCoin have been trying to give it something of a personality. They announced an official BlueCoin afterparty to ...read more
Ripple Labs CTO Designs Smart Contracts
Stefan Thomas is one of the more talented and respected developers in the space. An old hat at this young technology, he has been making waves as the CTO of Ripple labs. In a recent effort he has set ...read more
American court stops Mt. Gox from auctioning Bitcoin domain
A United States court issued a temporary order to forbid the sale of the domain Bitcoins.com, which is still owned by the CEO of the defunct cryptocurrency exchange Mt. Gox. Mark Karpeles announced the auctioning of the domain two weeks ago. The injuction ...read more
New York-based Coinsetter evolves to “full US Bitcoin exchange”
Following the recent presentation of the first BitLicense draft, the Bitcoin-related set of rules that will regulate the crypto-economy in New York, the local exchange Coinsetter announced its evolution from beta stage to “full US Bitcoin exchange”. “Today, we’re pleased ...read more
Building a Bitcoin Economy: How to Close the Loop
This guide is a continuation of a previous article at http://bitcoinmagazine.com/13104/building-bitcoin-economy-stimulate-adoption/ If you or someone in the area has been preaching crypto for a while, you probably have a few nearby businesses accepting Bitcoin by now. This is an important first ...read more
#OffTheCouch: Award-winning Film Could Bring Bitcoin to 1,000 High Schools
The Corporation Film’s Crypto Challenge from Hello Cool World on Vimeo. For its 10th year anniversary, “The Corporation” is raising money for a re-release shown to 1,000 schools across North America. Their original fiat campaign closed at $30,000, and they’re ...read more